Good article on the future of the web

Steve Rubel has written an interesting article over at AdAge about the future of the web. Which, according to Steve, is pretty much non-consistent. See (and I find it hard to argue with him), with regards to mobile and tablet platforms - or screens, rather - Steve argues that "...we will need to rethink, remix and repackage information for an entirely different modality than platforms of yore."

Quite so. To do this, we need to think about not only the content itself, but also context, collaboration and adoption, as Steve says, and base it all on the all-important data, that which Brian Newman coined "the new oil".

It's an interesting read and well worth some minutes of your time. Found via a blog by Emily Chang and a tweet by @anitafiander.

How to be a renowned blogger

So, finally, we all know what to do to get lots and lots of hits on our blogs. It's simple, really:

1) Have original and good stuff to write about
2) Build up a massive network
3) Make sure you get some scoops - like the Watergate scandal I presume
4) Advertise ad infinitum

Hm. Original content, scoops, massive network and humongous amounts of advertisement. I wonder what WOULDN'T sell with that combination? Here's the original article about how to get your blog seen (or rather "Become An Internet Source") , in Swedish though.