....remember that the story that is being told is the single most important ingredient in the whole of the project. It MUST be compelling, nice, engaging, entertaining... and suitable for 360 exploitation.
Now "exploitation" is not a nice word in itself, but exploitation is exactly what a cross media concept needs to be just that - cross media, engaging, entertaining etc. Just as long as the exploitation is done in the right way!
THe story told must in and of itself be strong enough to withstand the tear and wear of different storylines or parts of the story pulling it towards different platforms - be it television, the Internet, social media or whatever.
If the story turns out to not be strong enough, it is perhaps kindest to just put it out of its misery right away.
Mu two cents for the day.
Showing posts with label content 360. Show all posts
Showing posts with label content 360. Show all posts
Wednesday, September 30, 2009
Friday, January 16, 2009
Power up Ideas, captain!
Ah, almost forgot to mention this one - the annual Content 360 competition, to be held at this years MIPTV festival in Cannes on the 30.3 - 3.4. This year the people holding the competition - the BBC, the KCC, MSN, NFB, Ogilvy and OpenAd.net are looking for ideas on some interesting topics.
The BBC are looking for ideas like "TV Entertainment over Broadband" and "Factual content via your mobile" whereas MSN wants "Original Comedy for Multiple Platform" and the KCC wants an "Interactive Educational format for Cross Media", amongst others.
Deadline is 19th of January for the BBC categories (that's next Monday! Get going!) and for the others 2nd February...
Best of luck!
Wednesday, March 21, 2007
The New Style - Content 360 nominees announced
Well, if you want to have a look at what might be coming to your mobile television or your enchanced television or your webservices in the near future, show up at the (fairly entertaining) pitching sessions at the Content 360 Awards in Cannes in just under a month. They are a part of the MIPTV feat MILIA 2007, and are a cooperation between the BBC, KBS, National Film Board of Canada and Ogilvy (strangely enough), to get new and entertaining content to different genres and platforms.
Loads and loads of people sent in their entries, and now the nominees have been announced - find them here.
The most entertaining IMO? Probably "The Club for Weird and Disgusting Sports" by compatriot Carita Forsgren - sounds like a hit in the making :)
Loads and loads of people sent in their entries, and now the nominees have been announced - find them here.
The most entertaining IMO? Probably "The Club for Weird and Disgusting Sports" by compatriot Carita Forsgren - sounds like a hit in the making :)
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