Interactive music videos ... well...

hat tip Ms Paeonia :)

So, the interactive music video is finally here. The music video that - as interactive television was hailed as - allows you to watch a video and click your way to all the products you see in the video, be they cars, clothes, sunglasses or whatever.

First out is the Irish band The Script - here's their MySpace page - where you during 255 seconds can click on 242 different articles. From a marketing point of view, it is a bit interesting. But to call it "enriched music video"... well, let's just say it might be "annoyingly distracting music video".

As with all new technology, it's all in how you use it. There's no point just slapping on these clickable things (well, for The Script there was a point, seeing as they were first and got their fair amount of publicity) as they don't contribute to the whole, instead just act as a distraction. Once the novelty wears off, it's no use.

My suggestion would be to carefully develop a music video where this marketing tool is a natural way of the story in the video, supporting the music, supporting the visuals, and in turn being supported by them. THAT'S something that would keep them coming back, methinks.

Anyone want to hire me to do it, gimme a pm :)

Heads up! Book you Finland-flights NOW!

Short ad here :)

Anyone interested in the creation of interactive and cross media, the development process, the testing and all aspects of it - book up the end of May in you calendars already. And book a flight to Vaasa, Finland, as we are hosting a conference on just those things here at MediaCity.

Speakers will include Dr William Cooper from informitv, Christian Fonnesbech from Congin, Frank Alsema of 4xM and the academic Konstantinos Chorianopoulus from EuroITV and UITV.INFO.

Should be interesting, and there will be a couple of wicked parties thrown in as well :)

Welcome!

Transparency - new interactive cinema

There are a lot of things happening in the world of interactive content and interactive narrative. New devices and new technologies offers opportunities to do loads of stuff previously unimaginable. Some - like me and my colleagues - work with creating interactive tv formats, which have a potential to sell on the national or international market. Others do something else, equally important, but in a different sense.

A friend of mine, Carlos from Portugal, har just finished his cinematographic project, called 'Transparency', as a part of his research into interactive narrative content. It's a storyline that the viewer himself/herself can influence, to create a number of different storylines and outcomes. It's ambitious, it's complicated, it's nice. Go have a look, while I return to my slightly more commercial products :)