TransMIP 2011 - a first look

Tomorrow sees the kick-off for a week of MIPness in Cannes, France. Leading out are two quite different events: MIPDocs is focused on documentaries, and is an established part of the MIPTV setup, where producers and buyers sell and buy a multitude of documentaries over the course of two days. I am not registered for MIPDoc, so even though I would be utterly surprised if not a large part of the documentaries featured could (and perhaps should) have a developed transmedia side to them, I will not be able to comment in detail.

MIPFormat, on the other hand, is merely a year old and already branching out over two days, not one as was the case last year. The format business is reportedly worth upwards of 3 billion euros now, which makes formats a viable part of any discussion around the media industry. Transmedia formats are still few and far between, but this is something I convinced will change in the near future. One featured session is the Fresh Talent Pitch, where a number of chosen formats are pitched to the attending crowd. Amongst the finalists are formats such as Dracula Tour Challenge, which simply feels made to be transmediated. From the description of the format:

«Dracula Tour Challenge» is an adventure competition show in which foreign participants are brought to Transylvania to confront the myth of Dracula and the evil spirits that lurk in this land. The purpose of the show is two-fold. One, to create an entertaining, frightening and thrilling competition for viewers. And two, to provide a unique history of vampires, Dracula and other mythical monsters that originated in this extraordinary area.

Now, what storylines could not be spun from this story world? We’ll see what happens with the format.

There are a number of interesting talks during MIPFormats, many who have some connection to transmedia, be it about rights and disputes or creative workshops. But we have to wait until Monday and MIPTV before transmedia is really on the agenda.

At a talk called ”Transmedia Storytelling: How to Achieve Creative Excellence?” Jesse Cleverly from Connected TV moderates a panel with, amongst others, Nuno Bernardo (beActive), Tracy Robertson (Hoodlum) and Christopher Sandberg (Company P) in a session that will ”talk through their strategic thinking, their creative development philosophies, and their multidisciplinary production processes.” I can see many ways this panel could go, but I dearly hope, from an admittedly personal POV, that it will go in-depth on development and design matters.

Hot on the heels of that panel will be a screening of the four finalists of the Fremantle/RTL Content 360 category ”Interactive & Cross-Media Digital Entertainment Formats”. I have no idea what to expect from this, but one can always dream of a quartet of beautifully crafted transmedia formats that take your breath away, right?

There’s a slew of other interesting talks and panels as well, of course – like ”Monetising Content on New Platforms” or ”Multiplatform Engagement Through Apps” or why not “Connecting to Tomorrow's Audiences”. All of these have the potential to not only touch on transmedia but go a lot deeper into that sphere (which should be normal, as that would help keep content and story world in line etc etc). At the very least I expect to get a lot of interesting notions and hints that I can take back to my drawing board after MIP.

There is also the MIPCC, the Connected Creativity, happening at the same time as the ”regular” MIPTV. Here I’m hoping to hear more about mobile, apps and their ties in to the television industry. A highlight will be Gavin McGarrys wrap-up session on ”Building Cross-Media Strategies” on Thursday.

So, be warned, there will be a lot of tweets coming from MIPTV in the coming week. If you decide to unfollow precisely because of these tweets, do refollow back in a weeks time, ok? ☺

It's not what we do, it's who we are.

...or, "My take on social media, pt II".

See, it occured me the other day, that people have been for a very very long time defined by what they do. Sure, there have been royalties and icons, celebrities and famous people, who have reached a pinnacle where what they did didn't really matter anymore, just THAT they did it, whatever it was.

Most other people were, to a large extent, defined by what they did. Not to their family and friends, of course, who knew them intimately, but to any stranger they met on the street, at a convention, at a party or wherever. "Hi, I'm a manager at the Bank of XYZ!" "Oh, ok, I'm actually one of the janitors at Bank of XYZ".

Or "Hi, I develop cross media formats!" "Yeah, me too!".

I think you can see where the discussion would flourish and where it would probably end with a quick "cheers!" and parted ways.

I know, I'm being a bit stereotypical, just bare with me for a second... :)

But now, eh? Twitter being the most obvious example at the moment. What got me thinking was that the other day I commented on a friend of mine doing a speech at a conference. He referred to a policy of an online web shop service, saying it gave bad experiences. I tweeted that, with the name of the service. A couple of hours later, the CEO of that service tweets me, asking about what had been said. In this particular case it didn't matter what profession I had, not at all. Same goes for most of my followers at the moment. Some follow 'cause they are friends. Some follow because I've followed them. Most follow because of who I am - someone who likes to fish, someone who's interested in media, someone who tweets silly links every now and then, someone who goes to conferences once in a while and tweets eagerly from them, some follow because we all like writing... Yes, some follow because I've got "format developer" as a job title, but to me that's more of an interest than a profession.

Can I draw a conclusion here? I'll try. See - anyone has the opportunity to be themselves online. They can even be the better parts of themselves, should they wish to. There's no need to define oneself along the lines of ones profession, if one does not want to. So now, finally, people can be interested in YOU. Or not interested, which also might be the case. Just don't take it personally :)

PS. I should also add that the "what we do"-tag, when it comes to social media, is a lot more about how we use different social media, than what we have as a profession. For instance, someone who just uses Facebook gives a different initial impression of him-/herself than someone who is on Twitter exclusively. Or a Blogger/Waver (if Google Wave can be called a social media? I'd argue yes) is a totally different person than a Twitterer/Beboer. I'll delve into that argument later on. DS.

BBCAWDIO loose threads

(first of all, this is a kind of off topic post, since I'm involved in the #bbcawdio venture on Twitter - look it up, it's great fun! This is just a place to put loose threads and I'll delete this and coming posts later. You probably won't make much of what is written here unless you're involved, so feel free to ignore)


Here we go, the loose threads for the first four chapters, at least the ones I found. Could be that some were tied up later on, let me know! (my comments are in italic)

Scene One

"You've been a disappointment to us, Sam. We always thought you were the one." via (paulcrilley) (“The one” meaning what exactly?)

The woman looking across the divide certainly resembled her, yet the lines of her face told a far older story (so Sam in the mirror is much older? How come? Is it a future Sam?)

"It's our turn. You promised." (said by the Sam in the mirror – what promise was this? The same as is referred to later?)

(then, her brother “went away”, “they had taken him” and she “begged to follow” and “had promised”)

Scene Two

Where Sam sees her mirror-self, “the imposter”, cuddling with her mother.
“remember your promise”, the mirror-Sam says, again referring to the promise.

(Upon meeting the puppet) The puppet raised its hand and twitched a finger. As it did so, Sam was horrified to feel her own arm respond. (how come? Does someone have that power over here in this mirror world? And will this puppet make a comeback? Perhaps Sam will falter in her resolve later on, NOT annihilating the Queen, but the puppet appears and takes control over her limbs, making her do it?)

Scene Three

Sam stared at the city that seemed to be made out of wood and wax. (made of wax? Why? Perhaps it’ll melt at some point?)

(Someone started to sing the “heart of stone” song, after which..) "Shut up!" Sam screamed and she started to run towards the city, hoping to leave the whispering voice behind (so, who was singing that song? It’s been coming back a lot, that invisible singer should be back at some point methinks)

Scene Four

(introducing Finnegan, who has this line) "Her Most Excellent Collector of Things requires a trinket from all that attend," he said as he stepped from the carriage. (so, a Collector of Things? Does she collect any which ever things? Like hearts, brothers etc?)

(Sam finds the egg in her pocket when asked for a trinket) Where had that come from, Sam wondered. (yes, where HAD it come from? Was it the same mysterious voice? Was it the first puppet that put it there to get her on her way?)

(a bit of a strange line from Finnegan to Sam) Aye. You're not more than two hundred, if that." Finnegan replied. "And didn't I tell you to say nothing?" (now, why would he think she’s 200 years old? Is this an old world? A slow world? Or does he need new glasses?)

(Also: ) "She collects all sorts of things. Doors too, and memories, and dropped intentions." He sighed. "This is all I can do." (so she is really a Collector, right? How can we weave this into the equation?)

Humanity and social media

These thoughts have been in my head for a while now. I thought it best to write them down, before they disappear :)


Humanity and social media

When I was ten years old I, for a brief moment, regained my faith in Santa Claus. See, it’d been a Christmas Eve like all others, with family and dinner and pestering siblings and watching traditional Christmas shows on TV, when there came a knock on the door. In stepped Santa – well, it was a neighbor in a Santa costume, but I did not pay any notice. My eyes were glued to the big Christmas present jutting up from the bag slung over his shoulder. As the presents were being handed out, I could barely contain myself. When the turn came to me, I tugged it from the hands of the Santa-wannabe and frenetically began to tear the paper wrapping off. Finally, there it was.

64K of raw processing power, a CPU of a stunning 1MHz, three (3!) channels of sound, it was the ultimate computer. This Commodore 64 would be my entrance to the world of computers. I wanted to shout my joy to the rooftops… or at least to my closest friends. I did not, however, call them on my iPhone. Nor did I send an sms via a battered Nokia. I didn’t open Skype or MSN Messenger or Gmail chat or even an IRC channel. I had no way of letting the humanverse know my excitement through Facebook, Twitter, Orkut, MySpace, Bebo or any other forum. I couldn’t take a picture of the shiny new toy with my mobile phone and upload it to Flickr. What did I do? I ran over to my friend and asked him to come over, of course.

Now, 25 years later, it is hard to grasp just what changes have happened during a quarter of a century. The birth and growth of the Internet, the development of faster-than-fast processors, graphic cards and hard drives, a quality we couldn’t dream of back then… Not to mention all the programs, all the social media and the goatxe hype, for instance.

A question that is constantly raised as humanity becomes more and more of an online race and less and less of a face-to-face race, is a simple one. Is it good or bad? Many have pointed out the obvious – with less “real” interaction, there is less of that which makes us human involved; touch, smell, facial expressions, closeness, social interaction. Others, on the other hand, point out the equally obvious; we now have possibilities previously unheard of, to connect with people around the globe who share the same interests, beliefs or goals as we ourselves.

So, it’s good in some ways, and bad in some ways. As life in general is, I’d argue.
One of the fastest rising social media forums, Facebook, has allowed us to get in touch with old friends, has let us be constantly updated with info, photos, thoughts and silly links, keeping us in contact with our friends (yes, and also our “friends” of course), which in most ways is a good thing. Another social media, Twitter, brings the matter even closer. Within a space of 140 characters anyone, from Britney Spears to a 12-year old in Kuala Lumpur can say whatever they want to say, to anyone who cares to listen.

As I’ve been following and engaging in Twitter, and gotten in touch with wonderful ideas like Twistori, I’ve started to lean more and more towards this being a good thing. No, it’s not good that people communicate only via computers and mobile platforms. No, it’s not good that there is so much noise that the few clear notes are hard to hear. No, it’s not good that anonymity gives spiteful and angry people the chance to spew venom at unfortunate victims. But there are upsides as well.

See, I believe that Twitter, in all its’ simplicity, is the first step towards the great equalization of the species. Twitter is the first media that lets everyone compete on next-to equal terms, where ideas and thoughts, art and prose, genius and creativity is given the exact same amount of space to thrive, and via ReTweets find bigger and bigger audiences.

Agreed, a simple Tweet is a scream for recognition in a sea of screams. But at least all the screams are 140 characters long, and in the same font and layout!
Furthermore, I believe that Twitter is a great possibility to promote understanding between nations, people, genders, religion and races. For every spiteful xenophobic, there are thousands of normal, loving, caring people. For every rash thought and provocative comment, there are many more thoughtful and considerate tweets. And when you look at any given hot Twitter topic, what strikes me the most is how similar we all are. We’re all the same, at least when constricted to 140 characters.

Such a realization can only be a good thing. Right now, I’m looking forward to seeing what the next step will be. I sincerely hope for a step in an even more equal and thought-provoking direction. I hope my hopes won’t be dashed.

Have a good summer everyone, see you in Twitterverse – or somewhere else!

The Twestival

If you're on Twitter, you could do worse today than follow the Twestival. All good, all fun, all for charity... and all bringing together the Twittersphere in a whole new way (I think :)

(is it just me, or is anyone else already looking for the next thing - what will happen after Twitter?)