Just read this article from The New York Times, a real sunshine story amidst all the doom and gloom of failing companies and huge national debt. Just goes to show that it doesn't matter who you are or where you are, as long as you have a good story to tell - or good content - and a way to distribute it, you will make it.
So, what are you waiting for?? Go do it!
Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts
Friday, December 12, 2008
Tuesday, December 12, 2006
What next in the content website-business?
Reports today say that content giants NBC and CBS are in talks about creating a content website to rival YouTube, as an ad-funded effort. At the same time, YouTube are preparing to cough up a lot of money to be able to offer Fox's content on YouTube. Not to mention the countless other, smaller video content websites to be found on the Wild Wild Web.
What we have is a supply that probably will outdistance demand significantly in the near future. There just isn't people enough on this Earth, at least not people with enough time on their hands to be able to look at all the content that is and soon will be available. But Darwinism is a nice thing - most will fail and fall, and at the end we'll have three or four gigantic services with enough content to keep the entire Earths population glued to the screen for their entire lifetimes.
Which sort of gives me the creeps. I just read that the average US teenager spends 72 hours per week on watching media. I can't help but think that should those teenagers spend those hours socializing, talking to people, go out camping, do sports, write novels, fight global warming, help an ant over a tree trunk, whatever... And the world would, perhaps, be a better place.
What we have is a supply that probably will outdistance demand significantly in the near future. There just isn't people enough on this Earth, at least not people with enough time on their hands to be able to look at all the content that is and soon will be available. But Darwinism is a nice thing - most will fail and fall, and at the end we'll have three or four gigantic services with enough content to keep the entire Earths population glued to the screen for their entire lifetimes.
Which sort of gives me the creeps. I just read that the average US teenager spends 72 hours per week on watching media. I can't help but think that should those teenagers spend those hours socializing, talking to people, go out camping, do sports, write novels, fight global warming, help an ant over a tree trunk, whatever... And the world would, perhaps, be a better place.
Wednesday, November 29, 2006
Everyone's a star... right?
This just in: YouTube is set to announce the launch of their mobile service later today. They're cooperating with Verizon Wireless, bringing the power of YouTube (over 100 million videoclipdownloads per day (!)) to everyones mobile phones.
At the same time, O2 in the UK has launched a similar service, LookAtMe, while the operator 3 has similar services through their Kink Kommunity and SeeMeTV.
My two cents?
I think there will be an uphill struggle for these services. This mostly due to a) pricing of data transfers (a clip on YouTube, even though it would be downsized for mobile, would still be several Mbs. At a cost of some euros per 10 Mbs, for instance, you don't watch many clips before your monthly allowance is at an end) and b) quality of the downloads (it's just no fun watching a funny videoclip if you can't see what's happening in it, y'know?).
What is needed is affordable prices and made-for-mobile content. Made-for-mobile is not the same as made-with-mobile, mind you.
Even so, this all has the possibility to change the landscape of "regular" television to some extent. Already reality television has made a huge impact on how people see tv - we like looking at each other and ourselves as much or more than we like watching people in dramas or sitcoms - and with more and more user generated content, this becomes more and more accentuated.
Everyone can have their 15 megabytes of fame. What will hopefully happen is that more talent will come to the fore, through channels previously unused. Less and less do people have to "pay their dues" in the tv industry to "get their chance" and make a name for themselves.
Recipe for success? Rack up a great 3-4 minute video, using equipment worth 400€, put it up on YouTube and get 100.000 downloads per day. Then just wait for the phone to call.
Hmm, now where did I put that webcam...
At the same time, O2 in the UK has launched a similar service, LookAtMe, while the operator 3 has similar services through their Kink Kommunity and SeeMeTV.
My two cents?
I think there will be an uphill struggle for these services. This mostly due to a) pricing of data transfers (a clip on YouTube, even though it would be downsized for mobile, would still be several Mbs. At a cost of some euros per 10 Mbs, for instance, you don't watch many clips before your monthly allowance is at an end) and b) quality of the downloads (it's just no fun watching a funny videoclip if you can't see what's happening in it, y'know?).
What is needed is affordable prices and made-for-mobile content. Made-for-mobile is not the same as made-with-mobile, mind you.
Even so, this all has the possibility to change the landscape of "regular" television to some extent. Already reality television has made a huge impact on how people see tv - we like looking at each other and ourselves as much or more than we like watching people in dramas or sitcoms - and with more and more user generated content, this becomes more and more accentuated.
Everyone can have their 15 megabytes of fame. What will hopefully happen is that more talent will come to the fore, through channels previously unused. Less and less do people have to "pay their dues" in the tv industry to "get their chance" and make a name for themselves.
Recipe for success? Rack up a great 3-4 minute video, using equipment worth 400€, put it up on YouTube and get 100.000 downloads per day. Then just wait for the phone to call.
Hmm, now where did I put that webcam...
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