Thursday, February 12, 2009

The Twestival

If you're on Twitter, you could do worse today than follow the Twestival. All good, all fun, all for charity... and all bringing together the Twittersphere in a whole new way (I think :)

(is it just me, or is anyone else already looking for the next thing - what will happen after Twitter?)

Interactive music videos ... well...

hat tip Ms Paeonia :)

So, the interactive music video is finally here. The music video that - as interactive television was hailed as - allows you to watch a video and click your way to all the products you see in the video, be they cars, clothes, sunglasses or whatever.

First out is the Irish band The Script - here's their MySpace page - where you during 255 seconds can click on 242 different articles. From a marketing point of view, it is a bit interesting. But to call it "enriched music video"... well, let's just say it might be "annoyingly distracting music video".

As with all new technology, it's all in how you use it. There's no point just slapping on these clickable things (well, for The Script there was a point, seeing as they were first and got their fair amount of publicity) as they don't contribute to the whole, instead just act as a distraction. Once the novelty wears off, it's no use.

My suggestion would be to carefully develop a music video where this marketing tool is a natural way of the story in the video, supporting the music, supporting the visuals, and in turn being supported by them. THAT'S something that would keep them coming back, methinks.

Anyone want to hire me to do it, gimme a pm :)

Monday, February 09, 2009

Interactive television breakthrough?

Well well well, what do we have here?

InformiTV informs us that this will be the year for interactive television to make it's big breakthrough in the US. Why is that then, when this breakthrough was promised some 7-8 years ago the first time? Well, apparently television networks are now feeling the pressure from online and telcom competition, and have decided to embrace interactive television offerings, and the estimated amount of iTV-connected people is somewhere close to 50 million, by the end of the year. This, then, really could be it.... or can it?

We still have the problem of different standards available - Tru2way and EBIF being a couple of them - and the question of what kind of content can be offered that would be good enough to lure the consumers to interact.

As William Cooper on InformiTV states - "Despite, or perhaps as a result of, the dominance of cable television in America, interactive services are around five years behind those in Britain, where ironically most of the action has now moved on to the web."

Quite :)

Well, I suspect we'll see. I, as a developer, will not yet go rushing off trying to create formats for iTV in the US. I would dearly like to see a sound market and some ratings first...

Some stuff about the global economic crisis

Today, Monday, Geithner of the US Treasury will put forth the "rescue plan" that will "save the US economy". Problem is, there really is no way to save the economy - not as such an economy as it has been for the past 20 years at least.

This housing based credit bubble has been the largest credit bubble ever. The crash in the economy will therefore be, and actually IS already, the largest crash ever. To try to prop it all up with hundreds of billions of US taxpayer money is just plain silly.

The reason I'm interested - and you too should be interested - is that the theory of decoupling (the theory that it doesn't matter what happens in the US, the rest of the world will continue to trade with each other or internally and will not be affected) has been proven utterly wrong. Everything is connected, and the better I, and YOU, know the real deal, the better we can prepare for what will come.

Here are some links to my favourite pages to keep track of what's happening. Have a look, have a loooong good read, and make your choice.

Ticker Forum, Mish's Pages, The Big Picture, Calculated Risk.