It's campaining with the actual tagline "Better than Joost" - pointing out that they have 2.500 unrestricted channels, loadsa HD material and are open source. Valid points, all of them.
The thing that makes Miro stand out in a positive (albeit probably fairly illegal) way from the rest of the pack is the possibility to subscribe to RSS-feeds of favourite tv shows. Just grab the RSS feed from somewhere, set up a channel on Miro and the app will take care of the rest, providing you with a new episode every time one is available. For a users guide, check out this CNet article.
My 2 cents would be that Miro will work as a good partner to Joost. It can get to stuff that Joost can't, and it can do it with a minimum of hassle. To just watch something - without really knowing what to be looking for, just killing time - Joost is still better. Also Miro crashed a couple of times on my laptop, whereas Joost has been running faultlessly for the past year - might just be me, but the feeling I get is a little bit unsteady.
Miro - try it out! Just don't get caught :)
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