Do you want transmedia methods to help you
raise a serious amount of interest before the launch of something? Can do:
Do you want transmedia to help you raise
awareness about some critical issues that the world is facing, if not today
then surely tomorrow? Can do:
Do you want transmedia to help you, in a
coherent and logical and compelling way, bridge the gaps between releases of
different series or episodes of your main product? Can do:
HBO's 'True Blood' is pretty good at keeping their fangbangers happy. |
Do you want to use transmedia to give your
audience the possibility, reasons and tools to start creating and participating
themselves? Can do:
Do you want transmedia to help you redefine
your company, your work description or your image? Can do:
Stories are made for transmedia
Basically, transmedia is there for anything
and anyone that has a story they want people to hear, no matter if these people
are an audience, collaborators, subcontractors, potential buyers or someone
else. Using transmedia storytelling methods will help anyone design and develop
for multiple media and multiple entry points in a much more coherent, engaging
and logical way than if not using said methods.
On the other hand, there is nothing that says
any project anywhere HAS to go to transmedia methods. Just be honest with
yourself and your project – what do you want transmedia to do for you?
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