Musings from a developer of different kinds of formats. Note - this blog is many a time a kind of notebook for me to remember things I've come into touch with or reflections and ideas that I've had during development projects. If you can find use for the writings here, I'm well happy. By Simon Staffans.
Thursday, April 19, 2012
Transmedia and audience segments
I was discussing a transmedia project I’d been
advising a bit on with my wife today, when she – in the quite brilliant way she
has of hitting the nail on the head – pointed out that transmedia, should the
mythology and story world allow for it, could be a brilliant tool for reaching
not just one target audience, but a number of target audiences in a way that
engages them on their own while still keeping them loosely knit together
through the common narrative superstructure.
A simplistic example:
Targeting the 65+ segment, television,
magazines, books or radio or less complex web based offerings might be the best
way to get through, with a storyline that engages them the most. Will try not
to be prejudiced, but probably something along the not-too-fast-paced but drama
based might do the trick?
Targeting the 35+ segment, i.e. the children
of the aforementioned segment, a more quick-paced drama, played out on
mobile/tablets, television or VOD and online, based in the same world as the
drama for the 65+ is based in, perhaps even overlapping, so that the
generations have something to talk about and compare when they meet?
And targeting 15+, the grandchildren of the
65+ segment, a youth drama, perhaps mostly on YouTube, perhaps character-driven
to a large extent; could end up a television series as well. But yes, this also
based in the same story world as the two above; also overlapping and crashing
into the other storylines from time to time. Much like real life!
This would take a bit more planning and a bit
more funding than just the one tv-series would do, of course. We are
essentially looking at producing three productions, connected to each other.
But the end result could be pretty neat indeed. I'd love to try to give such a thing a go.
* * *
I got an idea yesterday and I’d be mighty glad
if someone told me if this exists already.
See, I’d like to be able to place myself as an
Avatar on different places on the web. On my own home page or blog, on blog
articles where I’ve been interviewed or where I have contributed etc.
I’d want this Avatar to be a bit sentient. The
Avatar is displayed on the page I put it on and people can talk to it and ask
questions about how I look at things and
what my opinion is.
The key thing here would be to have the Avatar
constantly crawl the net to find if the real me has written, commented, blogged or been interview about anything on any
given subject since the last time. These comments or opinions or facts are then
added by the Avatar to its repertoar of answers, complementing or erasing already existing opinions.
So, anyone want to build this with me? Hit me