It keeps my mind straight when developing and producing content. I have my own definition of what transmedia should be and what I aspire to, and keeping this in mind really helps me brainstorm, create and refine content.
For anyone entering into this which perhaps is transmedia and perhaps isn’t transmedia, it can be a confusing world. I’d like people to come into it the way I did – with a solid background in storytelling and media, then getting your mind blown away by extremely inspiring people and projects, then gradually starting to pick up on nuances and relevant discussions, implementing the methods into my own work, experiencing what works and what doesn’t, stretch my mind and my imagination and get better at coming up with engaging and doable stuff. This is something I would not have done without a term – ”transmedia” – to hang everything on, to keep my mind focused. Only by embracing a term can we truly understand the critizism of it (wow, that sounded profound :P)